Vape Radio | The Voice of the Vape Space

Vape Radio 50: Absentee Vape Shop Owner Crushes His Competition

March 3, 2015

Running time: 16 min. To listen to the entire show, with show notes, transcripts and comments, visit

 
 
To watch the video version on YouTube, visit
 
 
Please note, YouTube does not play the pre-recorded audio interviews. What we spoke about: Guest Jason Hambrecht, Speakeasy Vaporium, first Vape Shop of the Month.

 

Key Takeaways:

 

Develop your brand and competitive position around your personality, your area or market

 

Be sure your employees represent you and your audience

 

You do not need 2000 sq ft to open your shop

 

Carry products your customers want

 

You do not need to carry every flavor of every brand nor carry hundreds of flavors

 

Training your employees as though you are running a hotel is a good culture

 

You cannot teach personality or attitude, but you can teach technical skills

 

Social media, i.e., Facebook and Instagram can overshadow your web site